I design brands and websites that build credibility.
Brand & Web Designer
Based in New York
Available: March 2026
I partner with founders and service-based businesses to clarify positioning, refine messaging, and design cohesive brand systems.
My work blends strategic thinking with refined execution, ensuring brands don’t just look better, but communicate better.
My Expertise
Brand Strategy
Defining positioning, messaging, and direction before design begins.
Brand Positioning
Messaging Architecture
Audience Clarity
Competitive Framing
Design System
Building cohesive visual identities that scale across platforms.
Visual Identity
Typography & Color Systems
Brand Guidelines
Design Systems
Scalable Website
Conversion-focused websites built for long-term flexibility and growth.
UX Structure
Responsive Web Design
CMS Architecture
Advanced Interactions (GSAP)
Selected Work
Testimonials
Kaeli Ma
Strategist
Kaeli Ma
Strategist
Kaeli Ma
Strategist
Kaeli Ma
Strategist
Kaeli Ma
Strategist
Trusted by 60+ founders and teams
★★★★★
Working together brought clarity to our entire brand. We now feel far more confident presenting our business to clients.
Sarah Mitchell Founder
Northbridge Consulting
The process was thoughtful and structured from start to finish. Our new brand and website reflect the level of professionalism we wanted.
Daniel Wong Director
Atlas Property Group
The website finally communicates what we actually do. We’ve already received better inquiries since launching.
Rachel Kim Founder
Cedar & Co Interiors
Instead of just a redesign, we gained a clearer direction for how our brand should grow.
James Patel CEO
NovaTech Solutions
The new identity feels cohesive across everything we do, from presentations to our website.
Olivia Carter Owner
Aurora Wellness Studio
The entire process felt calm, structured, and well thought out. The final result exceeded our expectations.
Michael Tan Managing Partner
Summit Legal Advisors
Our website now feels aligned with the level of service we actually provide.
Laura Bennett Marketing Lead
Horizon Finance
The clarity brought to our messaging has made it much easier to explain our services to clients.
Ethan Brooks Founder
BrightPath Consulting
Planning a Brand or Website Project?
I work with founders and teams to create brand and web systems designed for clarity, credibility, and long-term growth.
Limited slots available for March